Analytics articles
Practical notes on LinkedIn consistency, scheduling systems and analytics that respect your time.
LinkedIn Engagement Rate: How to Calculate It, Read It Honestly, and Improve It
How to calculate LinkedIn engagement rate properly, which denominator to use and why it changes the answer, why published benchmarks mislead, and the specific levers that move the number.
LinkedIn Impressions vs Reach vs Engagement: What Each One Actually Measures
A clear explanation of LinkedIn impressions, members reached and engagement — how LinkedIn defines each, how they relate, which to use for which decision, and the combinations that diagnose real problems.
How to Measure LinkedIn Content ROI for B2B Businesses Without Faking the Numbers
A four-level model for measuring LinkedIn content ROI in B2B: what to track at each stage, an attribution approach you can defend, how to value time properly, and how to report it honestly to a board.
How to find your best time to post on LinkedIn
Forget the generic 'post at 8 AM on Tuesday' advice. Here's how to find the publishing times that actually work for your audience — and measure them properly.
LinkedIn analytics beyond vanity metrics
Impressions feel good and mean little. Here are the numbers that actually predict whether your LinkedIn presence is working — and how to read them.
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